Increase Just 12 Areas in Your Business by a Meager 2.6% and Your Profits Will DOUBLE!
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In our last post we covered how to bring the big-company mindset into your business and your team. This will help you overcome the mental obstacles that will keep you from being successful. Now that you’ve learned how to overcome that, we’re going to discuss how to identify who your fish is. It is important to be familiar with the fish you are looking for before you put a plan together. We will also take a moment to highlight the potential “red tape” you may encounter along the way.
The most important thing to know about your fish is their purchasing habits and procedures. There are four main things you need to work on in order to be successful:
Now that we’ve identified what you need to know about your fish, let’s take a quick look at the “red tape”.
Bureaucracy might as well be a four-letter word with the emotions it stirs in all of us. “Red tape” is a necessary evil that you can use to your advantage by learning from their system. There are two ways to learn from their system:
Being an outsider looking in can have its advantages too. If you hate dealing with the “red tape”, imagine how their employees feel dealing with it. If they need to crunch some numbers, offer to take care of it for them. If they need more info, make sure you are providing it in a user-friendly way.
The things we talked about in this lesson will help you prepare for the big approach. Please don’t hesitate to reach out to me if you need assistance with untangling the “red tape”.